The Oklahoma City Thunder are pioneering a new local media strategy that blends over-the-air broadcasts, cable, and a dedicated streaming service. This multi-platform approach aims to maximize fan access across Oklahoma and beyond as the team builds on its recent success, which includes a 2024 NBA championship.
What is the Oklahoma City Thunder's new media deal?
The Thunder have partnered with Griffin Media. This deal will see 10 games air on local CBS affiliates in Oklahoma City and Tulsa. All games not shown on national TV will also be available on cable and satellite providers Cox and DirecTV. This ensures coverage across the state.
For streaming, Oklahoma City is taking a different path from teams that partnered with DAZN. They are launching Thunder+ directly through the NBA app. The service will offer live games and replays for $19.99 per month or $108.99 for the full season. It's a direct-to-consumer model designed to capture revenue in a shifting media landscape.
Why does this matter for the Thunder's market?
The Thunder operate in one of the smallest markets among the four major North American sports leagues. Despite this, they've been highly successful, winning the NBA title in 2024 and reaching the 2025 Western Conference Finals.
This hybrid media strategy is a smart play to grow their fanbase. Over-the-air broadcasts on CBS maximize traditional reach, potentially attracting casual viewers. The cable and satellite components serve existing pay-TV subscribers. Meanwhile, Thunder+ caters to cord-cutters and die-hard fans who want every game. You can track the team's progress and upcoming matchups on our schedule page.
How does this fit into the NBA's changing media landscape?
The collapse of the traditional Regional Sports Network (RSN) model forced NBA teams to innovate. Some clubs have gone all-in on streaming subscriptions. Others have prioritized free over-the-air TV to boost audience numbers. The Thunder's plan is notable because they are attempting to do it all-broadcast, cable, and streaming.
By not choosing one single direction, Oklahoma City is trying to capture every possible viewer and revenue stream. This provides a valuable data point for other franchises navigating the post-RSN world. The team's on-court performance, including key players like Shai Gilgeous-Alexander and Chet Holmgren, remains a major draw. Fans can follow their individual stats on our stats hub.
What's next for the team after their playoff exit?
The Thunder's immediate focus is on regrouping after their postseason defeat. Addressing consistency will be a priority for head coach Mark Daigneault in the offseason.
This new media deal, however, signals a strong off-court strategy. Ensuring games are easily accessible could help maintain fan engagement during the summer and build excitement for the next season. It's a forward-thinking move that matches the franchise's reputation for savvy management, both in basketball operations and business.