The Oklahoma City Thunder have struck a new local media rights deal with Griffin Media, adopting a unique hybrid model for the 2026-27 NBA season. This move comes as the franchise, which fell to the San Antonio Spurs 103-111 in their last playoff game on May 31, 2026, seeks new ways to connect with fans following the collapse of the traditional Regional Sports Network (RSN) system. The Thunder's recent form shows one win and four losses in their last five contests, including a four-game losing streak to end their previous campaign.
What is the new Oklahoma City Thunder media deal?
According to a report from Sports Business Journal, the agreement with Griffin Media will see 10 Thunder games broadcast on local CBS affiliates in Oklahoma City and Tulsa. All games not picked up by national television partners will also be available on cable and satellite providers Cox and DirecTV. This represents a significant shift from the previous RSN model that provided substantial revenue but has since crumbled across the league.
The Thunder are attempting to cover all bases. They're exploring cable television while also ensuring games are accessible through more modern means. This strategy differs from other NBA teams who have chosen either a pure streaming approach or prioritized over-the-air broadcasts to maximize reach. Oklahoma City's plan is to do both.
Why does this media strategy matter for the Thunder?
Financial stability is a major factor. RSN deals used to guarantee teams huge payouts. Without that safety net, franchises must get creative to maintain revenue streams and keep their product visible. For a team in a smaller market like Oklahoma City, finding a sustainable local broadcast solution is essential for long-term health.
Fan access is another critical piece. The hybrid model aims to serve both traditional viewers and cord-cutters. By putting games on local CBS stations, the Thunder can grow their fanbase through broad, free over-the-air exposure. Simultaneously, the availability on cable, satellite, and likely streaming platforms caters to existing fans with different viewing habits. You can track how this accessibility impacts viewership and fan engagement through our [stats](/stats) page.
What is the context of the Thunder's recent performance?
The team's on-court success makes this media deal even more important. The Thunder won the NBA championship in 2024 and reached the Western Conference Finals in 2025. Their 2026 playoff run ended in a tough seven-game series against the San Antonio Spurs, culminating in that 103-111 loss. Maintaining momentum and fan interest after such a strong period is a priority for the organization.
Their recent 1W-4L form, including losing the last four games, highlights the competitive nature of the Western Conference. Every advantage, including stable revenue and broad fan access, helps in building a roster capable of returning to title contention. The front office, led by General Manager Sam Presti, will be active in using resources to improve the [squad](/squad).
How does this fit the larger NBA media landscape?
The entire league is navigating this post-RSN world. Teams like the Indiana Pacers and Minnesota Timberwolves have experimented with all-streaming models on platforms like DAZN. Others, such as the Charlotte Hornets, have focused on over-the-air broadcasts to maximize reach. The Thunder's hybrid approach is a notable experiment that other mid-market teams will watch closely.
If successful, it could become a blueprint. It balances the need for guaranteed revenue from cable carriers with the growth potential of free broadcast television. The deal also keeps the door open for future digital streaming partnerships, possibly through the NBA's own app or other services. The coming season will be a test case for this multi-platform strategy.
Final preparations for the 2026-27 season are underway. Fans can look for the specific broadcast schedule for the 10 Griffin Media games to be released soon. With training camp approaching, all eyes will be on how the team integrates new players and adjusts strategies. Follow the latest team news and view the full [fixtures](/fixtures) list as the new era of Thunder broadcasting begins.
